Criança Mais Protegida (A More Protected Child) is a groundbreaking initiative by Dr. Mariana Fernandes, aimed at raising awareness among parents about preventing accidents in children. This innovative project shifts the focus from first aid to what truly makes a difference in a child’s life: prevention.
The goal: to incorporate bright, uplifting elements and dynamic movements while maintaining the seriousness of the subject. The elements included clean and direct-to-the-point logo animations for the brand and each course version, along with lower thirds and other animations that reflected the brand's focus on prevention.
Deliverables: animated logos, lower thirds, and other motion design assets that aligned with the project’s core message, ensuring a balance of engaging visuals while respecting the gravity of the topic.
