NavaKala is a group of musicians offering soulful retreats in Germany, nestled at the foot of the Chiemgau mountains in a cozy, beautiful yurt. Their work is reaching an ever-growing community, and they envisioned a form marketing collateral that embraces the mystical, natural essence of the group while also reflecting the warmth of summer and the grounding energy of the earth in their main promotional material.
The goal: to capture the essence of NavaKala’s mystical and nature-inspired identity while ensuring that the visuals conveyed the warmth and grounding energy they wanted to express, making the marketing of their retreats professional and captivating.
We began with a vibrant, nature-inspired background designed to have its own presence, featuring the iconic yurt where all gatherings take place. We then incorporated a composition of the group, along with other key details, creating several versions that encompass all the communication needs. To achieve this, we created three sets of season-inspired artworks, each tailored to different moments of the year.
The goal: to capture the essence of NavaKala’s mystical and nature-inspired identity while ensuring that the visuals conveyed the warmth and grounding energy they wanted to express, making the marketing of their retreats professional and captivating.
We began with a vibrant, nature-inspired background designed to have its own presence, featuring the iconic yurt where all gatherings take place. We then incorporated a composition of the group, along with other key details, creating several versions that encompass all the communication needs. To achieve this, we created three sets of season-inspired artworks, each tailored to different moments of the year.
Deliverables: included digital and printed materials, a newspaper advertisement, and versatile templates for ongoing use, ensuring that NavaKala could maintain a strong and cohesive presence across different platforms.
