Topaz, a Dutch entrepreneur, is expanding her English classes beyond the Netherlands. She needed graphic materials to communicate effectively with her two main audiences: children and young adults, with a primary focus on their parents.
The goal: to create two distinct yet cohesive graphic identities that aligned with the aesthetics of educational services, while also being memorable for an audience who would encounter the designs repeatedly.
Deliverables: two graphic identities with complementary visual styles, tailored for each audience, while ensuring a strong overall brand connection. The deliverables included a set of logos, social media graphics, and promotional materials that would effectively communicate the brand’s message to the target audiences.
